Our story. Your way out.
Less scrolling. More stories worth telling.
Life happens out there.
The belief
A built Land Cruiser is cool. So is the parent who gets the kids out for one night in a borrowed tent. Different budgets. Different starting points. Same good decision.
Some people cross continents. Some finally get a weekend off. Both deserve a seat around the fire.
GTFO is for the adventurers, the explorers and the people who are done waiting for permission to become either. Good gear helps. It isn’t your admission ticket.
Where we started
Curt Thompson started GTFO in 2017 with a simple belief: getting outside should be about the experience, not the status of your setup. Product knowledge, vehicle fitment and a genuine love of the outdoors gave the business its foundation.
The urge behind it is older than any brand. Humans have always looked past the familiar and wondered what was over the next ridge. GTFO gives that instinct a name, a community and some useful gear.
Today, Evan DeMarco and Janna Breslin bring their experience in building businesses, outdoor storytelling and overlanding to the next chapter. The purpose stays straightforward: help more people get outside, feel capable and come home with a story worth telling.
Who belongs here
An Outsider chooses participation over permission. You can be learning how to pitch a tent or planning your next expedition. There is room for both.
We like a little rebellion. Against spending every spare hour staring at a screen. Against the idea that adventure belongs to somebody richer, fitter or better equipped. Against waiting until everything is perfect.
We take the land, our people and doing the right thing seriously. Ourselves? Considerably less so.
No one has to earn a seat at the fire. But everyone needs to know when to turn the speaker down.
The next chapter
CEO · Builder · Outsider
Evan brings a builder’s mindset to GTFO: a good idea should become something people can actually use.
His job is to turn the brand’s purpose into a business that earns trust through useful gear, clear information and follow-through. The ambition is a company that helps people get out there and gives them a reason to come back.
More substance behind the story. Fewer reasons to stay in the driveway.
Outdoor storyteller · Overlander · Outsider
Janna brings the explorer’s perspective: curiosity, capability and the willingness to leave the familiar behind.
Her Scandinavian roots connect with the spirit of Viking wayfinding: venture out, build the skills to handle the journey and look after your crew. At GTFO, that means earned confidence, shared adventure and stories that make people want to participate.
Her Land Cruiser adventures bring that spirit into the present. The vehicle gets you there. What you do when you arrive is the part worth remembering.
A little backbone goes a long way
Use the time, gear and vehicle you have. Nobody checks your suspension travel at sunset.
Pack out your mess. Respect local rules and the people who live there. Being an Outsider is not a permit to be a problem.
Help the beginner. Stand up for the person being pushed around. There is no useful version of adventure that requires leaving someone behind.
Explain what works, what doesn’t and what needs checking. A good story should help someone make a better decision.
Bad decisions happen. Admit them, fix what you can and learn something. Blaming the tent is rarely a complete investigation.
Laugh at yourself before appointing yourself the expert. The outdoors has an excellent record of correcting overconfidence.
A trail. A campsite. A better way to spend your weekend. You don’t need to impress us. You just need to get started.
There is room for you here. And a whole lot of room out there.
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