Evan DeMarco 

Evan DeMarco is the co-owner and CEO of GTFO, a seasoned entrepreneur, systems builder, and lifelong believer that the outside remains one of the last frontiers worth exploring. 

Across a career spent building consumer brands, media platforms, land-based businesses, and energy ventures, Evan has focused on a simple question: how do you build things that last? His work has consistently centered on ownership, resilience, capability, and creating companies with enough substance to outlive the trend cycle that created them. 

At GTFO, that focus becomes personal. 

Evan believes the outdoors is not a backdrop for a better Instagram post. It is where people develop competence, perspective, and a healthier relationship with discomfort. It is where kids learn that the world is larger than a screen, where families build memories that do not require a subscription, and where adults remember that freedom has a physical dimension: the ability to go, make, fix, explore, and adapt. 

That conviction is inseparable from his role as a father. Evan wants his daughter, Piper, to inherit more than stories about places that used to be wild, accessible, and worth protecting. He wants her generation to inherit the skills, confidence, public lands, and sense of responsibility required to experience them firsthand. 

As CEO, Evan’s role is to help GTFO become more useful to the people who feel the same pull. That means building a company with real product standards, honest guidance, durable partnerships, and media that does more than sell the appearance of adventure. GTFO should lower the barrier between wanting to get outside and actually doing it, 

Because life happens out there—and the frontier is still waiting. 

Janna Breslin 

Janna Breslin is an athlete, entrepreneur, TV host, and co-owner of GTFO whose career has evolved from fitness and wellness into outdoor adventure, overlanding, and building a more capable life. 

At the center of that evolution is a belief that has shaped nearly everything she does: freedom is something you earn. 

Janna’s path began in health and fitness, but a major health crisis forced her to rethink what being healthy actually meant. She rebuilt from the inside out, questioning how she trained, ate, recovered, and lived. That experience became the foundation for a career focused not simply on aesthetics, but on strength, resilience, curiosity, and capability. 

Over the years, Janna has appeared on more than 10 magazine covers, competed as an endurance athlete, built multiple wellness and lifestyle businesses, and reached millions of people through television and social media. As her career has evolved, so has the way she defines strength, moving beyond aesthetics and performance toward something more durable: capability, resilience, and the confidence that comes from testing yourself in the real world. 

That is where GTFO begins. 

For Janna, getting outside is about much more than recreation. It means getting outside your routine, your comfort zone, your assumptions, and sometimes the version of yourself you need to outgrown. It means learning new skills, building capability, getting dirty, making mistakes, and discovering what you can actually do when there is no shortcut. 

Through overlanding, outdoor adventure, building, training, travel, and the stories behind them, Janna approaches the outdoors as both a proving ground and a teacher. She does not position herself as the expert who already knows everything. She learns in public, asks questions, tests ideas against reality, and shows the difference between looking capable and becoming capable. 

At GTFO, Janna represents the invitation to participate. You do not need to be an expert. You do not need the perfect vehicle, perfect body, or perfect conditions. You just have to start. 

Because life does not happen while you are waiting to feel ready. 

Life Happens Out There.